In addition to the unique voice, hits timeless and skills dance icons, the singer considers herself a businesswomanembodying the same values as the Ipanema brand: female empowerment, appreciation of daily effort, encouragement of professional leadership and inspiration to move towards the person you aspire to be.
The Colombian artist will be the face of the brand this summer season and will participate in an exclusive global campaign. Celebrating the feminine universe through fashion and trends, the brand presents its new sandal models focusing on the “Ipanema Semper Nova” collection, with models in sizes for adults, children and babies: flip-flops, flip-flops, flats and platform.
“I am happy to announce this partnership and join forces with Ipanema, in a campaign that seeks to highlight the daily lives of women and convey an important message to them, so that they value each step they take towards themselves and their dreams” , says Shakira.
”Ipanema Semper Nova arrives with great expectations, offering versatile models with a modern fashion perspective, always connected to the brand’s DNA. The collection was recently launched on a large scale and is already at the top of the rankings in terms of style. That’s why we believe we can accelerate this global potential. This is where Shakira comes in, a woman capable of communicating in different languages, whether in artistic environments or humanitarian actions. She is a figure who, like Ipanema, radiates this luminous feminine strength”, says Alexandre Gastaldello, the brand’s Export Director.
