Swiss spend billions on sporting goods

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The running (up 0.3%) and leisure sports (up 1%) segments recorded the highest annual growth in 2023, according to the press release.

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People in Switzerland spent CHF 2.17 billion ($2.38 billion) on sporting goods last year. This was 1.5% lower than the previous year, according to Swisspo, the specialist sporting goods agency in Switzerland.

This content was published in

29. April 2024 – 15:04

Online retail grew 1% and represented 28% of sales, as reported by Swisspo on Monday. In 2019 – before the Covid-19 pandemic – the share of internet sales in retail was significantly lower, 16%.

The running (up 0.3%) and leisure sports (up 1%) segments recorded the highest year-over-year growth in 2023, according to the press release. The outdoor activities and camping segment lost the most ground.

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Sales in this area fell by 0.8% or CHF 4.1 million. According to Swisspo, this was due to the boom during the pandemic – many people have now stocked up on the equipment they will need for several years.

For the current year, Swisspo expects sales to be comparable to 2023, according to the press release.

Translated by Deepl/Fernando Hirschy

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Increase in the number of walkers and cyclists boosts the Swiss economy

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Jul 26, 2021

The numbers of outdoor activities such as hiking, cycling or mountain biking continued to rise in Switzerland in 2019, boosting the economy.

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