The communication director of World Youth Day (WYD Lisbon 2023) guarantees that the objective is to take the message of the World Youth Day to “everyone”.
In the last panel of the Social Communications Days, Ana Alves revealed that translation, sign language, audio description, alternative communication systems and inter-religious dialogue groups were created in order to reach all young people.
“We have to know how to reach those who are indifferent, to know with beauty that the invitation made by Pope Francis is for everyone”, highlighted Ana Alves, who added that “we cannot say that it is a concert with rock stars or like the Olympic Games”, but “it is a meeting where young people experience synodality”.
To this end, information about WYD is being disseminated, in five languages, on the social networks Facebook, Twiteer, Instagram and Linkedin, with TikTok being studied.
On the sidelines of the conferences, Ana Alves stated that “our concern is always to have content, whether image or video, that reaches everyone and that is content that people identify with.”
WYD is important for the country
For those who do not see themselves in the event, the strategy is to show that the country will win with World Youth Day. “This is something that will go down in the history of Portugal and it is a unique opportunity that the city and the country will have to receive hundreds of thousands of people from all over the world and to have Portugal in the spotlight for a week, which is something that benefits us all,” he added.
For the WYD organization, one of the great challenges is having, for the first time, an entirely “digital native” audience and, at the same time, guaranteeing the experience of the “meeting”.