Grand Hotel Avenida emerges as Avenida Boutique Hotel after investment of 1.7 million

Located in the heart of Viseu, the Avenida Boutique Hotel has been renovated, having been upgraded to a 4-star category and transformed into a Boutique Hotel.

With an investment of 1.7 million euros, the hotel underwent structural and positioning changes in the market. Founded at the end of the 19th century as the “Grand Hotel Avenida”, the establishment was initially conceived as a family home, before transforming into an emblematic hotel. Over the years, it has hosted prominent figures in Portuguese and international history, from Humberto Delgado to José Saramago.

The renovation works, which lasted from 2016 until recently, aimed to expand the building and requalify the hotel unit, adapting it to the comfort standards required for a 4-star rating. The project included the addition of seven rooms and four suites, as well as the creation of new areas, such as a meeting room and a regional product boutique.

Financed through equity and an application for Business Innovation Incentives, the investment was crucial for the realization of this ambitious project, which aims not only to modernize the facilities, but also to realign the hotel’s business strategy. The new identity of Avenida Boutique Hotel combines modernity with a characteristic vintage style, maintaining its simple and sober elegance. The services offered have been improved, from the 24-hour reception to the offer of regional products for breakfast. With the repositioning, the hotel aims to increase its occupancy rate and its notoriety, investing in national and international markets and aligning itself with sustainable practices.

Avenida Boutique Hotel, Viseu

For the future, Avenida Boutique Hotel plans to continue improving the guest experience and attracting new markets, in addition to implementing initiatives such as literary gatherings in its reading room, providing an even more unique and enriching experience for visitors. With its rich history and ambitious renovation, the hotel continues to be a landmark in Viseu, offering a unique combination of charm, comfort and hospitality.

Avenida Boutique Hotel, Viseu