The premium offer at Colombo, in Lisbon, continues to grow, this time with the arrival of the first New Balance store in the country with an exclusive concept. The brand chose the shopping center to open the first space in Portugal with the signature “Uncommon Common” — a concept that seeks to create an experience focused on the consumer and where there is no conventional arrangement of items.
In practice, there are around 110 square meters of store designed around central seats, inviting customers to come together, be inspired by each other and find their authentic style. It’s just that at Colombo’s New Balance you can find “a range thought out in detail that, together with visual narratives, highlights the brand’s history and how it positions itself in the areas of sport and lifestyle“.
The American brand’s space features a selection of footwear and apparel available in-store to satisfy those looking for the latest styles and fashion, as well as elite athletes looking for products to help elevate performance.
“We are very pleased to welcome the new New Balance store in Colombo, the first in Portugal with an exclusive concept, which reinforces our vast premium offer and the unique experience of visiting the Center. Colombo continues to be the choice of relevant national and international brands to position themselves in the country, demonstrating that we are on the right path, and the surprises will not stop here”, says Paulo Gomes, director of Centro Colombo.
Since the beginning of the year, Centro Colombo has already reinforced its offer with the arrival of stores such as Vans, The North Face, Lindt & Sprüngli’s first boutique in Lisbon and Gleba.
