After opening the first center in 2021, in Portugal, and in 2022 in Poland, DS Smith Packaging Iberia announced that it has chosen the city of Madrid to install its first Customer Innovation Hub in Spanish territory.
The new “Customer Innovation Hub”, located in the packaging that the multinational has in the town of Torrejón de Ardoz, in Madrid, becomes the third worldwide and the second in the Iberian market.
“It was around three years ago that DS Smith chose Lisbon to open its first Customer Innovation Hub. The concept, which has proven to be a success with customers in Portugal, was the starting point for expanding the initiative, a pioneer in the packaging sector, to other countries”, says the company in a press release.
According to the communication, the center that is now arriving in Spain has the purpose of “facilitating collaboration between DS Smith and its customers, both in physical and virtual environments, with the aim of developing more sustainable and efficient solutions that satisfy changing consumer demands”.
The synergies that will be established between the Madrid and Lisbon hubs “will not only reinforce regional collaboration, but will also enhance DS Smith’s ability to continue responding to consumer needs with innovative packaging solutions throughout the Iberian Peninsula”, he explains. the company.
Customer Innovation Hubs have several specific areas dedicated to a variety of businesses, categories and themes, such as e-commerce, retail and sustainability, among others.
As in Lisbon, the new DS Smith Hub in Madrid will allow the creation of new products that promote a greater reduction in CO2 emissions or that are 100% recyclable and biodegradable, also giving them an innovative design to improve the experience of their customers. consumers, enhances the company.
“The purpose of this center is to collaborate with our clients to inspire them and show them what we can do by working collaboratively. We seek to develop personalized solutions that help them achieve their goals, while significantly reducing the time to market for their products”, said João Gordilho, Customer Engagement Manager Iberia at DS Smith.
“This opening is another step in our firm commitment to innovation as a differentiating element for our customers”, he concluded.
Don’t miss information: Subscribe to our Newsletters
Subscribe
