Launch of the “NOW” channel surpasses competition and leads cable TV – Tv Media

The launch of the NOW channel, broadcast live on Friday on CMTVwas the absolute leader in cable television, registering more audience than its competitors’ information channels.

The ceremony started at 6:25 pm and lasted 36 minutes. It was broadcast in full, and live.

During this period, it recorded an average audience of 120 thousand viewers, with a share of 3.7%. At the same time as NOW, SIC Notícias came in second place, with around 72 thousand viewers, and a 2.2% share. In third place was CNN Portugal, with just over half the audience of the NOW presentation, that is, around 63 thousand viewers and a 1.9% share. Lastly, RTP-3 recorded 21,400 viewers on average, with a 0.7% share.

The live broadcast of the NOW presentation recorded good audiences across most commercial targets, even leading cable consumption in some more relevant criteria, such as class A (6% share), ABCD 25-54 (4.1% share ) and purchasing managers (3.5% share). Among the active population, the launch of NOW registered a 3.8% share, and in classes ABCD 15-54, 3.7%.

Present at the presentation of NOW were the Minister of Parliamentary Affairs, Pedro Duarte, and representatives of the 3 operators, MEO, NOS and Vodafone.

NOW will be broadcast on channel 9 on all platforms and will begin broadcasting soon.

NOW is an information channel, with a predominance of political, economic and international topics. It will feature protagonists such as António Costa, Santana Lopes, Graça Freitas, Rui Rio, Fernando Medina or Cardinal Américo Aguiar.