Huawei overtook Apple and regained leadership in the China market. The company’s share more than doubled in the first quarter of 2024: with 17% of market shareHuaewi is technically tied with Honor, which, according to the most recent data, has 17.1% of the Chinese market.
The information appeared in a survey by IDC (International Data Corporation), a market analysis company, which was made public this Thursday (25).
With the growth, the Chinese giant displaced Apple (15.6%) to third place, where it is in a technical tie with Oppo (15.7%).
Apple in complex times in China
The American company is facing a worrying drop in its sales numbers in the Asian country. This is mainly due to the slowdown in sales in China. Closing the top 5 is Vivo (not the Brazilian telephone company), which has a 14.6% market share.
In addition to the drop in iPhone sales, the company had to recalculate sales projections for the Vision Pro mixed reality headset to less than half in 2024.
The Asian country’s smartphone market is the largest in the world. In the first quarter of the year alone, the brand sold 69 million smartphone units in the region.
With the exception of the first two in the ranking, all companies that make up the top 5 suffered a significant loss in market share in the first three months of the year. However, what is really impressive is Huawei’s atypical growth, which reached the mark despite problems in the supply chain.
After a worrying drop with the launch of the Mate 60, in the third quarter of last year, the company managed to recover surprisingly. This happened mainly due to the Nova 12 series devices, responsible for more than 30% of its sales.
Last week, the company launched the Pura 70 line, premium smartphones with a strong focus on artificial intelligence. Even amid controversy over a feature that can take people’s clothes off in photos using AI, the company expects a very significant sales volume in the coming months.
Tags: Huawei surpasses Apple regains leadership Chinese market
