Hisense, one of the main brands in the field of televisions and household appliances in our country, is renewing its vast offer. To show what it is preparing to bring to Portugal, Hisense presented all the new features and the renewal of its range of televisions and household appliances. There was still time to discover some surprises.
Hisense presented a new range of image and sound products, household appliances and air conditioning to the national market, during which the brand took the opportunity to take stock of its presence in the national market over the last four years. This was aimed at the press, customers and partners, the multinational and the brand revealed all the new features it will bring to the national market.
The Hisense television range
Here the brand highlights Mini-LED technology and large inches as strong bets, which follow trends for the national market in 2024, as well as soundbars, and bets on Laser TV, a market experiencing exponential growth.
The brand's range of household appliances
In this area, the news includes the introduction of the American Black Line with touch screen, connectivity and functions that make everyday life easier for families (shopping list, recipes, notes and messages, photos and much more). Also the S3 range of washing machines with functions that increase efficiency, reduce expenses (detergent, water and electricity) and allow greater connectivity when away from home.
The entire air conditioning range
The focus is on the Hi-Water water pump with greater efficiency, economy and ease of use, as well as the Freshmaster, Energy Pro Plus, Comfort and Console option air conditioning solutions. Various solutions that adjust to the different needs of users, sustainable and with special attention to the well-being and health of families.
Associated with this range of products is the growth of the multinational. In Portugal, Hisense maintains remarkable growth, having gone from a team of nine people in 2022 to a team of 19 people in 2023. In 2024, it has a team of 21 people. Turnover has followed this growth, having closed 2023 with 43.6 million euros.
For 2024, the brand's strategy is based on sport, specifically football, UEFA Euro 2024 of which it is the official sponsor, and on the development of partnerships that promote consumer-friendly promotional campaigns that offer different advantages and benefits.
