Irish beer Guinness, distributed in Portugal by Sociedade Central de Cervejas e Bebidas (SCC), celebrates St. Patrick with the Portuguese. This is an Irish national holiday honoring St. Patrick, patron saint of Ireland. It takes place every year on March 17 (the date of his death) and, despite being a national holiday, it is celebrated by more than 70 million people, traveling across six continents, in a celebration that lasts for a few days.
On this day, from 18:00, the “The Shack”, in Almancilis getting ready to host a party that brings together the necessary ingredients for Portuguese consumers to celebrate together in Irish fashion, in an environment where animation is the watchword.
There will be live Irish music, make-up artists available to color the faces of those present and decoration full of green tones (a color associated with this day due to the clover that accompanied the patron saint). Consumers can also count on other surprises and special promotions during the party.
These parties do not stop in the Algarve: in Lisbon it will be at the pubs “The George”, “Cheers Irish” and “O’Gilins Irish” and in Porto the entertainment takes place at “Ryan’s Irish”.
In addition to these parties on the 17th, between the 17th and 19th of March, Guinness will activate more than 300 other points of sale with decorations and accessories alluding to St. Patrick, ensuring that the Irish spirit is felt intensely from north to south of Portugal.
“The Day of St. Patrick is one of the most celebrated days in the world and we want to bring the Portuguese closer to this festivity. As such, there is nothing better than Guinness, an Irish beer, to promote this type of activations that allow our consumers to feel the true and lively Irish spirit”refers Francisco Morais, responsible for the Guinness brand at SCC.
Every year, the Guinness brewers invite people to enjoy this day with the taste of the iconic stout black and white. Whether it’s an after-work ritual or a simple moment of leisure, St. Patrick’s Day is the perfect occasion for groups of friends to get together in an atmosphere full of green tones and an Irish party.
More information on the Guinness Portugal Facebook page.
About Guinness
It all started in 1759, when Arthur Guinness rented a factory in Dublin, St. James’s Gate, and began brewing its beer. Guinness Original, in a bottle version, directly descends from the recipe created years later, in 1821, by Arthur Guinness II, and reveals a sweet and smooth palate with notes of malt and caramel.
The beer has an alcohol content of 3.8%. Equally rich and creamy, even velvety on the finish, Guinness Draft was developed as early as the 20th century, more precisely in 1959, to celebrate the 200th anniversary of the signing of the St. James’s Gate for 9000 years. Achieved through a pioneering combination of nitrogen and carbon dioxide, Guinness Draft is sold in a can and has an alcohol content of 4.2%.
It is distinguished by its aroma of coffee and malt, and also by the creamy and balanced taste that unites the acrid taste with the sweetness of the malt and roasted barley. To understand what makes a Guinness so special it is necessary to go to the root of the ingredients.
Water, barley, hops and yeast make up this ancestral Irish beer steeped in tradition. Barley is produced in Ireland (about 100,000 tons are used per year), and the magic happens when malted, unmalted and roasted barley is combined. It is from this combination that the dark ruby red hue appears, and not black, as it is assumed at first glance.
Guinness is sold in over 150 countries around the world. In Portugal, it is distributed by Sociedade Central de Cervejas e Bebidas. It is available on the Horeca channel and in Greater Distribution.
