Joana Barrios joins Continente employees to choose the best ingredients at the best price

“Appreciation for the Dish” is the new campaign created and developed by Disney Advertising and brings together Joana Barrios with some of Continente’s employees when choosing the best ingredients, at the best price. It premieres on May 11th on STAR Channel and 24Kitchen and also on Continente’s digital platforms (aprecopeloprato.continente.pt).

This collaborative campaign between Disney Advertising and Continente was designed with the purpose of showing how it is possible to prepare simple everyday recipes, with Continente products, which bring together the best quality at a “very affordable” price. To achieve this, Joana Barrios, who takes on the role of hostess and recipe creator, enlists the help of Continente employees to make the best choices. With “Apreço pelo Prato” you will learn how to make recipes for everyone, such as sweet potato pie, nectarine salad, edamame pancakes, tuna burger, among other delicious combinations, with the perfect calculation of the value of the recipe for four people.

Disney Advertising has been working together with Continente to find the best ways to take its messages to consumers. This collaboration follows the success of previous contents: “Na Companhia dos Frescos” (2022) and “Na Companhia dos Frescos e Outra Estrelas” (2023), also developed by Disney Advertising, with the aim of offering entertainment and culinary inspiration in multiple platforms.

“Appreciation for the dish” will consist of twelve episodes, lasting around one minute each, and aims to remind you that a good shopping list allows for smarter choices and tastier recipes. The campaign promises to continue to captivate viewers with affordable and delicious combinations, reinforcing Continente’s commitment to quality, innovation in the kitchen and consumers’ wallets.