Kenvue emerges from the split with Johnson & Johnson and becomes known in Portugal – Meios & Publicidade

Kenvue, an international health and personal care company, has just presented itself to the Portuguese market at an exclusive launch event held at MAAT Central and MAAT Gallery, in Lisbon. The company, which separated from Johnson & Johnson in May last year, leads its sector in terms of revenue worldwide and has a portfolio of brands in Portugal that includes brands such as Johnson’s, Kompensan, Cêgripe, Listerine, OGX , Nicorette and Neutrogena.

Now as Kenvue, the company aims to focus on science-backed innovation and care delivery, an agile, deep-knowledge approach to meeting consumer needs and driving business growth. In Portugal, the company leads in several consumer health categories, ranking first in eight of them.

For Kenvue, southern Europe, with emphasis on Portugal, plays an important role for the company and the positive response from the Portuguese market reinforces the focus of its strategies on strengthening its presence in the country, intending to expand consumer access, invest in its brand portfolio and cultivate a corporate culture focused on performance and impact.

“Kenvue wants to help Portuguese consumers understand the extraordinary power that small moments of self-care have in their daily activities. Our goal is to earn and maintain the trust of our customers in the country by offering science-backed care experiences through these products, many of which have been with people in their daily lives since they were born”, says Salim Mokhtari, general director of Kenvue in Portugal.