Forum Coimbra turns 18 with flowers, a roulette wheel of prizes and glamor

Flowers, entertainment and prizes will take over Forum Coimbra, managed by Multi Portugal. Between the 25th and 28th of April, and to mark the shopping center’s 18th anniversary, a special campaign promises many surprises for its visitors.

The campaign is inspired by the beauty of nature, especially Spring, and the “coming of age” of 18 years old. Forum Coimbra will be transformed into a true garden of colors, aromas and sensory experiences. It will be decorated with 10,000 plants of natural flowers and 120 paper flowers, reflecting the commitment to sustainability, which is part of the brand’s values.

It is a celebration of the growth, success and renewal of both Forum Coimbra and the community that surrounds it. It was thanks to this community that Forum Coimbra grew to become a point of reference in the region.

The campaign, designed and developed in Coimbra by a local company, involves a set of animations that will run from the 25th to the 28th of April.

Featured will be several photospots alluding to the theme for unique photos that will invade social media and a prize roulette wheel, which will operate every day from the center’s opening until closing and includes 1,800 euros in gift cards to be offered to anyone who dives into a ball pool that will have 12 thousand balls. Among them are golden balls that give access to this very special prize for shopping at Forum Coimbra. In addition, visitors will also be able to win cinema menus and brand gifs such as shopping bags, among others.

Forum Coimbra “blows out the candles” for its 18th anniversary in an institutional event that will take place, from 4pm on April 26th, at Praça Terra, on Floor 1, and will be attended by the center’s director, João Vaz, and Iva Lamarão, ambassador of Forum Coimbra.

The 26th will end on a high note with a birthday party at NB Club Coimbra, which will be attended by DJ Merche Romero, Iva Lamarão, Débora Monteiro (well-known influencer from Coimbra) and many surprises in a night full of glamour, dedicated to visitors, store owners, internal teams and guests

So that nothing is missing from the look for the party, Forum Coimbra has the special participation of Douglas and Flormar stores with makeup offers. The best look at the birthday party at NB Club will win a gift card with 100 euros to shop at Forum Coimbra. Flormar will also have a lucky roulette wheel for its customers and a 70% promotion within the store.

Alexandra Antunes, marketing director at Forum Coimbra, states that the campaign is a way of “celebrating a very special anniversary with the community. Forum Coimbra is today an icon of the city and the region, having contributed to the appreciation of brands, people and entrepreneurs and with an increasingly ambitious commitment to sustainability and solidarity”.