Ponte de Lima has just launched a new territorial image/identity. The new logo reinforces the identity and recognition of this iconic village as a unique and differentiating territory.
The new image is the result of a branding territorial, global and integrated, presenting itself as a solution that aims to value and promote the name of Ponte de Lima in its memory, in its present, but above all in its future.
Value intangible heritage, enhance medieval architectural identity and richness; giving greater visibility to the emotional connection between Vila de Ponte de Lima and D. Teresa, as well as systematizing the ecosystem of brands and sub-brands of Ponte de Lima in its public dimension, is the mission of this new, modern and attractive image that reflects the dynamism and the potential of the municipality.
Its implementation will be gradual and evolutionary depending on opportunities for change. To optimize resources and processes, avoiding duplication and waste. Thus, for some time coexistence between the current and future image context will be inevitable.
In March 2025, on the occasion of the 900th anniversary of the attribution of the charter to Ponte de Lima, it is expected that all communication will be properly systematized and integrated into a global image concept that, we believe, will be an added value for Ponte de Lima, attracting investment and tourism, boosting its economic and social development, as well as establishing an emotional connection with residents and visitors, highlighting local values and traditions.
Tags: Ponte Lima implements territorial branding project Gazeta Rural
