Advertising
Vinho S. Caetano presented, on the afternoon of this Saturday, May 4th, its new image. The presentation took place at Sitio da Torre, in Banho e Carvalhosa, in the municipality of Marco de Canaveses, in an event where those present learned about the new image and the objectives behind this investment.
Cristina Mendes, responsible for the brand, explained that the team “I felt it was time to change. Our image had been on the market for a long time and had a Porto theme, we thought it was time for a refresh”.
And so it was, the “pillars of DNA” were maintained, with the introduction of a new element. “We introduced animals, which are animals that live in the same space where the vines are located and which are a determining factor in the process, from birth, blossoming, to the entire process of production and birth of the grape, as well as the entire process with harvesting until the wine is transformed”.
It was creating “a whole plot that tells, in a simple and short way, all the contribution that animals have in the process”noting that “visually it is very pleasant. And it was done, above all, with meaning, with content. Our goal is that they don’t just look at the label, we want them to be curious to turn the bottle over and read what’s on the back label.”.
The goal passes, “to draw attention, give it a new look, in order to captivate more customers”and the brand’s intention is that, in the coming years, “increase wine production and take it to more restaurants, more wine stores and more countries”.
The team is “committed to presenting a pleasant appearance, an excellent product that makes a difference”announcing that, this year, there will be another new feature. “We are going to have a sparkling wine, which is not the first time we have done it and which, at the time, was very well received. We made a very limited edition and the reception was extraordinary. We are very hopeful for the next one, so by the end of the year S. Caetano will have even more news”concluded.
