Paula Perfeito, president PWN Lisbon: “Typically, the same places are always chosen”

The decision to leave journalism was “the most difficult” of her career, despite the many decisions of enormous responsibility that she was called upon to make throughout her professional career. But as he makes a point of highlighting, “there are several ways to develop talent”.

Paula Perfeito, current president of PWN Lisbon, an international organization focused on developing leadership and diversity in management, discovered hers – communication – early. As a child, she already trained the art of questioning, the ability to ask the right questions. But the path would end up showing that one career has room for so many others.

With a degree in Social and Cultural Communication from the Catholic University and a master’s degree in Communication Sciences, over the years she has consolidated her knowledge and strategic vision at Altice Portugal, where she has taken on management roles in emblematic projects in the sector and multidisciplinary teams in different brands: PT, TMN, MEO and Sapo. She currently divides her career between the direction of Media, Partnerships and Communication at SAPO and the presidency of PWN Lisbon, where she supports the career development of other women, seeking to help eliminate the many barriers that still arise for those aspiring to top positions. in companies.

In a conversation where he talks about the challenges that women still face in career development and where he admits that “typically, they are chosen for the [de topo] always the same”, Paula Perfeito highlights that “we have already passed the stage of being against the quota law”.

Quotas, he says, “must focus our discourse solely and exclusively on a culture of merit, talent, preparation, suitability for a given place”. And he explains why: “andMore diverse management teams contribute to a growth in the company’s financial results of around 25%. And less inclusive organizations tend to be around 40% less able to attract talent.”

The CEO is the limit is Expresso’s leadership and career podcast. Every week, journalist Cátia Mateus shows you who the Portuguese managers who marked the past, those who direct today and those who promise to shape the future are, how they started and what they did to reach the top. Inspiring stories, told in the first person, by those who dare to make things happen. Listen to other episodes: