Last Friday, the Municipality of Albufeira and APAL – Albufeira Promotion Agency, came together to form yet another partnership with a view to promoting the municipality, in an action aimed at Porto and the North of Portugal.
With the aim of promoting Albufeira’s potential to one of the relevant national source markets, the initiative included a workshop aimed at travel agents and tour operators, which took place at Alfândega do Porto.
The program also included a dinner that brought together workshop participants, the press, local and regional entities. The more than 250 participants who passed through Porto Customs had the opportunity to learn about what’s new in Albufeira and establish contacts with the APAL entities and associates present.
For Desidério Silva, president of the APAL board, “these actions are important because they enable the presence of members and their tourist offers and promote Albufeira with the municipality’s partnership”. The director highlights that “increasingly, APAL has to promote and enhance the territory, reinforcing its presence in the usual source markets, as well as investing in new markets, aligning its activity plan with the new development and tourist attraction strategy , presented at the beginning of this April.”
It should be noted that, also in this context, APAL held a FAM Trip at the end of April aimed at Irish operators and travel agents and is now preparing to hold a workshop in the United States (Boston and New York) scheduled for the 14th , May 15th and 16th.
Tags: Porto Customs received promotional action destination Albufeira
