Madonna speaks out after confirmation of show in Rio and thanks fans: “All the love and devotion”

Written in CULTURE he 3/22/2024 · 09:03 am

“This film was made to thank my Brazilian fans for all their love and devotion”Madonna wrote on social media after confirming her show in Copacabana, in Rio de Janeiro. “It’s official. She’s coming”, posted by Itaú bank this Thursday afternoon (21).

In the message, the singer also thanked the work of her team and the sponsor who made it possible to hold the free concert in the country. “It wouldn’t have been possible without the tireless support of @itaú and my team -And the incredible vision of jonasakerlund . We are made of the Future!”

After weeks of speculation and rumors, Madonna’s concert in Rio was officially confirmed yesterday. The presentation, which is part of the “Celebration Tour”, a tour commemorating the pop diva’s 40-year career, promises to be a memorable and unique event for Brazilian fans. In addition Rede Globo and the Itau bank are negotiating for a partnership that could lead to the broadcast of the singer’s show, which will be in May.

Negotiations for the transmission are at an advanced stage. Rede Globo and Banco Itaú are in talks for a partnership that also involves a major media plan to publicize the arrival of the pop diva, as multiplatform broadcast with broadcast on pay TV, Globoplay, the broadcaster’s streaming, and even on open TV.

It is worth remembering that Itaú and TV Globo have been partners for decades. Since the beginning of the 1990s, the private bank has stood out as the longest-running sponsor of TV broadcasts. Brazilian championship at the broadcaster.

The last times Madonna was in Brazil

In 1993, Madonna performed for the first time in Brazil, at Maracanã, to an audience of 120 thousand people, considered the second largest of her career until then. None of the artist’s other two visits to the country (in 2008 and 2012) surpassed the audience record of that first tour.

The “Celebration Tour” journey to Rio

The tour began in October 2023 in Europe, with performances in countries such as England, France, Germany and Italy. Next, Madonna heads to North America, where she will perform in the United States and Mexico. The last stop before Rio de Janeiro will be in Mexico City, on April 29th.