Ad Awesomeness
With the proposal to create the biggest dance floor in the world and the biggest event of Madonna’s career, the singer’s show in Copacabana had an equally grand announcement. More than 150 journalists were present, queuing up at the door of the traditional Copacabana Palace.
“It’s a huge impact on the tourism industry, hotels [em Copacabana] are already full. Not only is her event going to be spectacular for the city, but is it our image that will go out to the world? She leaves Mexico and comes to Rio. The only show in Brazil and South America”, said Dani Maia, Secretary of Tourism in the city of Rio.
“It promotes tourism and the creative economy. We started to see commerce mobilizing to sell things about Madonna’s life”, added Danielle Barros, current secretary of Tourism for the state of Rio.
In addition to revealing details of the show, organizers denied that Madonna was bothered by the leak of information about the performance and thought about canceling the performance. Anitta’s name, mentioned as a possible partnership with Madonna, is not confirmed, but it was not ruled out by the spokespeople bringing the tour to Brazil — it is an artistic issue that is up to the star herself to decide. Anitta and Madonna recorded the track “Faz Gostoso” (2019) together.
Enhanced security
One of the fans’ biggest concerns, security will be reinforced in Copacabana and the scheme will be similar to that of New Year’s Eve 2024. The Rio Military Police carried out checkpoints at the public entrance to the neighborhood, with facial recognition, security towers, metal detectors and bars.
