What are the most profitable tours in 2023? See the list

This Saturday (4), the singer Madonna will bring your tour “Celebration Tour” to Rio de Janeiro and tends to pocket R$17 million (around US$3 million) from the event. The information is from the Ancelmo Goiswho had access to the document sent to the government of the State of Rio that detailed the expenses.

The pop diva is not the only one to earn millions (even billions) from performances around the world. The newspaper O Globo separated the 10 most profitable tours of 2023, according to the Forbes list released at the end of last year.

Check out the list of the most profitable tours of 2023

Madonna show expects around 1.5 million people

Madonna will make her fourth performance in Brazil, the last being 12 years ago. This time, the expectation is for an audience of around 1.5 million people. The queen of pop is scheduled to take the stage at 9:45 pm, but the program will begin around 8 pm, with the presence of the American DJ Diplo among the opening attractions.

The singer arrived in Brazil on Monday morning (29) and is staying at the Copacabana Palace hotel. Madonna will use a catwalk to move between the hotel and the stage.

To guarantee security, Rio’s city hall will mobilize around 3,000 municipal employees, while the Military Police will have a force of 3,200 agents distributed in search points with metal detectors. 65 observation towers and 12 facial recognition cameras will be installed along Avenida Nossa Senhora de Copacabana.

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The Navy will carry out maritime control on the coast of Rio de Janeiro, with a partial closure of the section that goes from the helm to station 5, ensuring that authorized vessels remain at a minimum distance of 200 meters from the beach.

The event is expected to generate R$293.4 million in Rio’s economy. The city hall predicts a 20% increase in ISS collection compared to May 2023. To accommodate visitors, 170 extra flights are being directed to the Galeão airport from Wednesday (1st) to Sunday (6th).

Remember Taylor Swift’s visit to Brazil

The passage of Taylor Swift across Brazil was marked by several controversial events. In total, there were three shows in Rio de Janeiro and another three in São Paulo.

The main event was the tragic death of the fan Ana Clara Benevides during the show in Rio. She was rescued by the medical team hired by T4F and taken to the hospital, but she did not survive after suffering a cardiorespiratory arrest.

“We were crying with excitement at seeing Taylor, and then she fell. The people pulled her out, we were right at the railing, and then I jumped over the railing and ran to their support post. They responded there, they started trying to revive her and I despaired, because I saw how serious it was. They called the ambulance and from what I understand she had another cardiac arrest there in the ambulance.“, reported a friend.

After the incident, the Consumer Police (Decon) opened an investigation to investigate the actions of the company responsible for the shows. There were changes to water entry policies at stadiums and performance times were adjusted. At the show following the tragedy, Taylor did not make any direct quotes or tributes to the fan who died.

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Furthermore, some cars belonging to the singer’s entourage were also seized for driving in the city with license plates covered in black plastic, which is a crime.

In São Paulo, fans faced rain and cold. There was confusion with water bottles and problems organizing the queues. The show broke attendance records at Allianz Parque.

The fan’s death and organizational problems attracted international press attention; The North American newspaper The New York Times highlighted “ruined plans, extreme heat and disappointment” at the shows in Rio de Janeiro.