Create Amazing Videos with AI

The design sector is undergoing a transformation with the arrival of Artificial Intelligence resources. For example, recently, Adobe, a reference in editing solutions, announced the integration of its tools with generative AI for Adobe Premiere Proits popular video editing software, opening up a range of possibilities for filmmakers, editors and content creators – including engineering.

At this moment, to achieve its goals in the market, Adobe is targeting actions that have already proven to be successful. Like Photoshop – serving very well for editing still images – and even Firefly, which should now also be extended to Premiere Pro, allowing video editors to fill scenes with AI-generated objects or remove details easily, without the tedious manual work.

What’s new now is the partnership with one of the largest Artificial Intelligence research laboratories, promoting friendly AI especially for video editing in Adobe Premiere Pro. Continue reading this Engineering 360 text to find out more!

A pioneering partnership to broaden horizons

Recently, Adobe entered into a revolutionary partnership with OpenAI, known mainly for its ChatGPT chatbot. The idea is to integrate AI with its renowned Premiere Pro in a historic collaboration!

This is just the beginning. Adobe also currently has other allies, such as startups Runway and Pika Labs. In practice, this initiative is what allows the company today to offer the most advanced resources for video work, with plans to, in the future, expand the range of resources available and guaranteeing more capacity for the software. The goal is to make edits smarter and more efficient than ever before.

See too: How to analyze and summarize PDFs with Adobe AI

New AI capabilities that boost creativity

Add and remove objects

One of the new features offered by AI in Adobe Premiere Pro is the ability to quickly and intuitively add and remove objects. Translating, it would be possible to select areas of the image and insert or remove objects automatically, saving time and editing effort. To populate scenes with AI-generated elements, simply use simple text prompts or extract unwanted elements with just a few clicks.

Extend scenes and generate content

Another feature offered by Adobe via AI is to automatically extend scenes. Lastly, generate supporting videos based on simple textual descriptions, such as aerial views or long shots, enhancing the narrative and enriching video production. For editors, this would bring more flexibility and creativity to their projects.

Expert tips for exploring Adobe Premiere Pro

Towards a new paradigm in video editing

Of course, as always, the use of AI seems to conflict with ethical issues. But Adobe says it is committed to working with transparency and using new technology correctly. The company has implemented a “Content Credentials” system. Therefore, users must be constantly informed about the use of third-party intelligence and all creations will clearly indicate which models were used, ensuring responsibility and traceability.

We want to conclude this text by highlighting once again the importance of this collaboration between Adobe and OpenAI, which is already starting to impact the future of video editing. It reveals how AI is now an integral part of the creation process – including in engineering, as we have said several times in Engenharia 360. Therefore, designers can expect, from now on, a more efficient, creative and full of possibilities.

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Sources: CNN Brasil, Mundo Conectado, Adrenaline.

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