After a start to life that went well, the reality is that the Apple Vision Pro is already falling into oblivion, which is partly due to the lack of support and speed from the teams responsible for developing and improving its apps. , but of course, this is largely due to the fact that the AR/VR helmet is extremely expensive, and therefore a very complicated purchase to justify for the vast majority of people.
Apple has plans to lower the price of the Pro model, and even has plans to launch a slightly less powerful and therefore cheaper version. However, at a time when demand… Well… There is no. The North American giant is changing its plans a little, canceling projects and postponing some existing ones.
In other words, a new version of Apple Vision Pro should only happen in 2026. Do you know why? Because the company still has no way of lowering prices.
Apple Vision Pro is expensive, and will remain expensive. Until 2026!
Therefore, Apple cannot lower the production cost of the Vision Pro, at least for now. Each helmet is currently costing more than €1500, which together with distribution and marketing costs, means that Apple is not, at all, making a lot of money with each unit sold.
More specifically, this also means that the road to a cheaper version of the helmet is still long. This is serious, because if the price doesn’t start to fall, this type of product will quickly fall into oblivion, and could easily become a major failure for Apple. Especially if rivals like Samsung, Oppo and Huawei manage to create something similar at a more attractive price.
First of all, what do you think about all this? Were you interested in the helmet? Or do you think it’s still too early to adopt this type of technology? Share your opinion with us in the comments box below.
