Tablets improve sales but little. Assets to grow again have been identified – Computers

After one long period of drop in saleswhich has been going on since the second quarter of 2021, tablet manufacturers are beginning to have reasons to smile again, even if in some cases it is still clearly too early to celebrate.

O segment returned to positive territory, in volume of units sent by brands to stores. Us 30.8 million tablets were sold in the first three months of the year0.5% more than in the same period last year.

And the expected recoveryafter a long period of reflection of some market saturation for the format and of effects of inflation and climate of economic uncertaintywhich affected technology purchases in general, but it is a weak signal with a different impact on the main players in the segment.

A Applefor example, managed to maintain market leadershipbut combination of greater customer purchasing weight and the lack of new features in the portfolio tThe brand has been essentially focused on inventory flow. The second quarter, during which the arrival of new iPads is expected to be different, but in the first three months of the year, Apple lost 8.5% of its market share and also reduced the number of tablets sold, as shown the board.

credits: IDC

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A Samsung stayed in second place in the world ranking, with 6.7 million units sold between January and March. Here too, the lack of new features in the portfolio is one of the explanations for why the South Korean giant’s share in the segment fell by 5.8%. The other is the increase in competition, from brands like Lenovo and the Xiaomibut also the Huaweiwhich will have managed to extend the positive impact of the return to the smartphone market to this segment, says IDC.

IDC emphasizes that the market recovery is a sign of the beginning of a new renewal cycle which should continue, but which will hardly reach the volumes recorded during the pandemic. In this renewed interest in the format, We are mainly looking for equipment aimed at productivity, of good quality and at a higher pricebut “competition from PCs and smartphones will contribute to a less than encouraging outlook for the tablet market”, recalls Anuroopa Nataraj, senior analyst at IDC Mobility and Consumer Device Trackers.

According to the same perspective, the The format’s growth potential will be mainly supported by the ability to support innovative technologiessuch as artificial intelligence, to be able to rival other formats.