A Apple presented this Tuesday, the 7th, a new iPad Pro equipped with the M4 processor and also a new model of the iPad Air with an M2 processor. The announcement of these two new ‘tablets’ led Apple to share a new advertisement which, contrary to the company’s expectations, appears to have provoked outrage among Internet users.
The minute-long ad shows the most diverse objects – ranging from musical instruments, vinyl record players, televisions, books, sculptures, etc. – being crushed by a giant hydraulic press, later appearing by the new iPad Pro.
“I can’t remember the last time I saw an ad that made me completely against the product it was supposed to sell. Catastrophically horrible. Genuinely dystopian”said a user on the social network X.
Another user decided to explain the reason for the outrage, noting that it is an ‘attack’ on the Millennial generation. “It is a direct ‘attack’ on GenX and the cultures and values of the Millennial generation. The offense comes from caring deeply about the collective human experience as progressive rather than replacement. Why destroy something we love to progress?”a publication asks.
You can see the full announcement above.
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Eighth consecutive year Consumer Choice for Online Press and elected product of the year 2024.
* Study by e Netsonda, Nov. and ten. 2023 product of the year – pt.com
