A Samsung managed to increase its market share in the United States thanks to the launch of the Galaxy S24 family. According to data released by Counterpoint, the Korean company is second in the country, with a 31% share in the first quarter of this year.
This represents 14% growth in a market that continues to struggle with an 8% annual drop in shipments. In its report, Counterpoint explains that this is the best first quarter for Samsung since 2020 and the company owes this to the S24 line.
On the other hand, Apple maintained a 52% market share, indicating that, despite the problems abroad, the iPhone 15 line has been selling well in the United States.
An important detail of the research is that Samsung’s growth came at the expense of Google, which saw its market share shrink from 2% to something close to 1%.
TCL also lost sales to Samsung, shrinking from 2% to less than 1%. On the other hand, Motorola performed well in the period, as it managed to increase its share from 8% to 9% in 2024.
Commenting on the matter, analyst Maurice Klaehne highlighted Samsung’s good performance:
One bright spot in the US market was Samsung, which increased YoY shipments with the launch of the Galaxy S24 series. It was Samsung’s best Q1 in four years as the brand increased its market share to 31%, the highest since Q1 2020. There was strong demand from older Samsung users who wanted to upgrade to a new device.
However, Counterpoint also warns that the scenario shows that the loyalty of Apple users is consolidated, with few Americans exchanging their iPhone for a Galaxy S24.
(updated on May 10, 2024, at 04:18)
Tags: Galaxy S24 sells Samsung expand market share USA Apple leader
