The Oscar ceremony takes place this Sunday, 12, in Los Angeles, USA. As the most important film award, the 2023 edition will be different: the statuettes of the winners will not have gold.
In place of the traditional golden statuette, the winners will take home a statuette in the shape of the deity Omama. The action taken by the Yanomami is one of the ways in which they fight against illegal gold mining.
The campaign created by DM9 and produced by Hungry Man aims to draw the world’s attention to the humanitarian crisis of the indigenous people, caused by illegal mining. The direction was on account of Hanna Batista, and the audio production is by Pingado.
To publicize the action, twenty of the main Oscar nominees will receive a message from Junior Hekurari Yanomami, leader of the Urihi Yanomami Association. Nominees include Angela Bassett, Jamie Lee Curtis, Kerry Condon, Stephanie Hsu, Hong Chau, Brendan Gleeson, Judd Hirsch, Brian Tyree Henry, Barry Keoghan, Ke Huy Quan, Brendan Fraser, Colin Farrell, Austin Butler, Bill Nighy, Paul Mescal, Andrea Riseborough, Cate Blanchett, Michelle Williams, Ana de Armas and Michelle Yeoh.
Another activity of the action will be to lead the artists and the public to a digital calculator, showing the social and natural impact of each gram of illegal gold for the Amazon Forest and the Yanomami people.
“In your culture, gold means success. For my people, for the forest and the creatures that still remain in the Amazon, it means death and destruction. All participants in this award can and have helped to shape the behavior of the world many times. They need to know what the real cost of illegal gold is and help spread that message so we can see change,” said Junior.
Source: propmark
Tags: Oscar statuettes gold due humanitarian crisis Yanomami
