Centralization, ‘war’ with Sport TV, price adjustment and Benfica: the answers from the director of DAZN – Sports

Jorge Pavão de Sousa, general director of DAZN Portugaldoes not understand the values ​​that have been thrown on the table when talking about centralization of the Portuguese League which, in his opinion, is worth even less than the current 185 million euros that are paid to clubs.

“Give us [uma avaliação] of 185 million, the first study that was presented gives [um valor] of 275 million and someone was selling internationally for 325 million”, said the person in charge, admitting: “I never understood any of the values”.

Jorge Pavão de Sousa also emphasizes that he has “an assessment that was shared with the stakeholders directly involved in the process” and that this “it is an assessment that is below the current value”.

The general director of DAZN Portugal, the group that bought Eleven Sports, is the guest of the Negócios Record videocast, a space where Diana Ramos and Sérgio Krithinas audit victories off the field and numbers beyond the four lines. The conversation will be available this Monday on the Negócios and Record websites and on major podcast platforms.

Each episode will feature one or two guests linked to the football industry or other sports. Jtogether, Negócios and Record will explain the most relevant topics in sportseeking to promote the financial literacy of fans, always with the support and technical knowledge of EY Portugal.

This episode will be available on the Negócios and Record websites and on the Apple Podcasts and Spotify platforms starting this Monday.

In addition to the centralization of television rights, topics such as the values ​​associated with the Champions Or the competition between different “players” and market operators.