These records show Senna’s strength, even around 30 years after the accident, but it is also possible to notice, in the data, that interest in the three-time F1 champion is decreasing over time. This may be due to the fact that younger generations have not known Senna.
In current Formula 1, Senna is mentioned by some drivers quite frequently, which also keeps him relevant and with a volume of searches.
The Brazilian star’s main admirer on the grid is Lewis Hamilton. The Briton has a first-time relationship with Brazil, considers Senna his biggest idol and has even become an honorary citizen of the country.
Pandemic saw a spike in searches for Senna
Another interesting point to analyze in the Google Trends graph is the increase in searches for Senna in May 2020. The month is below the exact dates, such as 10, 20 and 25 years since death, but has a considerable volume.
This data can be explained by the campaigns in honor of the former pilot that took place during the pandemic, when the world stopped and sporting competitions were suspended.
Without an active football, Formula 1 and other sports calendar, some media outlets chose to show historic moments of national sport, and Senna, obviously, was in the spotlight.
As a result, he was highly sought after in 2020, in a movement that may have reached nostalgic fans and younger Brazilians, who did not have the size and talent of the former pilot.
