Musician creates startup with a loan of R$30 thousand and today earns more than R$2 million | PressWorks

A decade ago, the journey of InfyMedia, an indoor media company, began with a dream and a loan of 30 thousand reais in the hands of the CEO, Eduardo Di Napoli.

Determined to turn his vision into reality, the musician and entrepreneur knocked on the doors of two clients in his hometown looking for opportunities to get started with their brand.

Previously, Eduardo had a career as a musician from 2006 until 2011, he dedicated himself to being on stage and opened shows for renowned artists such as Alanis Morissete.

What started with zero customers, over eight years, became an impressive network of more than 2,500 establishments served. Every step of this journey has been marked by the determination, resilience and passion of a one-person team that has grown to become a force in the business world.

The first years were not easy. In 2017, InfyMedia faced a legal storm that tested its values ​​and vision. However, instead of retreating, Eduardo demonstrated resilience in the face of the situation.

When the global pandemic hit in 2020, it was not just a challenge but an opportunity for InfyMedia to showcase its ability to adapt and innovate.

Eduardo Di Napoli comments that reinvention was not just a choice, but a necessity to survive and thrive in an ever-changing environment.

The businessman has a team of producers who work under his direction, licensing his musical compositions and managing his copyrights in both national and international companies. With a collection of more than 3000 songs, the phonograms he owns resonate throughout the world, playing in thousands of places around the world.

Currently, the company has a diversity of clients that includes big names such as Santander, Muffato, Unimed, Burger King, Kavak, Mobly, TNG, Mobly, WeWork, KPMG, Taco stores, Pricelandia, Divina Terra, Fort Atacadista, Sodexo, Telhanorte , Unidas, Sesc and many others.

In 2023, InfyMedia recorded annual revenue of R$2.5 million and by 2024, the company plans to increase its revenue by surpassing the R$5 million mark. Furthermore, the brand wants to expand its portfolio and aims to reach the milestone of 5000 active points.

To reach this milestone, the company will follow some strategies, such as expanding already consolidated services, investing in indoor TV and strategic commercial partnerships, and focusing on the commercialization of sound advertising and digital signage delivery kits.

Furthermore, the company plans to expand its paid traffic, strengthen its digital presence across multiple channels, establish partnerships with influencers in the niche and invest in sales and IT resources.

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