Over the last few years, sustainability has been gaining weight in all aspects of society. Retail has, as is public, made an effort to reduce its footprint, but now a Dutch retailer has taken a crucial step so that the activity of these types of companies can be more transparent by showing the climate impact of each product.
We’re talking about Albert Heijn, a retailer that started sharing the “climate impact” of over a thousand of its own brand products, both in store and through its digital app.
As explained, the retailer provides information to consumers about the impact of CO2e on their purchases, with the initiative arising through a partnership with the Vienna-based climate technology startup, inoqo
“We are introducing something unique, innovative and straightforward – a score that reveals the climate impact of products, known as the Product Climate Footprint (PCF),” commented Jens Gronheid, Sustainability Manager at Albert Heijn. It is a tool that “provides detailed insight into how each food and drink product contributes to climate change. Thanks to the inoqo platform, we were able to evaluate a large number of products in a relatively short period of time,” he added.
With this ‘index’, Albert Heijn will be able to more easily identify ‘critical points’ of its product selection and, together with its suppliers, work on viable solutions to reduce its environmental impact.
“This pioneering step is set to set a new standard for transparency and sustainability in the food retail sector, inspiring other retailers to follow and accelerate their own journey towards Scope 3 emissions reductions,” commented Markus Linder, co-founder and executive director of inoqo
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