Apple’s most important product is the iPhone, and in reality, it has been the iPhone for many, many years. It is the product that has led to Apple’s growth over the years, selling (almost) unbelievable quantities compared to the competition.
Having said all this, Apple’s range of smartphones has always been considered “expensive”, but, in the purest reality, it is the product with the most balanced price that the manufacturer has to offer the masses. It is completely in line with what we can find in the Android ecosystem, and as such, it continues to sell like hotcakes.
Having said that, the same does not happen with Apple’s other products, namely with MacBook notebooks, which have become almost absurdly more expensive in recent years, and also with the iPad tablet range, which have just become more expensive again with the most recent launch. on May 7th.
Apple has not yet realized that it can no longer ask for any amount of money, and this will eventually go wrong.
Apple continues to make mistakes with the price!
Therefore, the new iPad Pro are extremely thin, seem much more powerful and even bring some innovations, however… They are extremely expensive! Especially in territories like ours, where Apple does not officially exist, which results in all of its products reaching our hands from authorized resellers.
After all, the 11” iPad Pro starts at €1,229, while the most desired 13” iPad Pro starts at €1,579. These are almost absurd prices, capable of paying for a top-of-the-range Windows laptop, interestingly also equipped with an OLED screen.
Values that are clear will drive away consumers, which in turn means that demand for Apple’s new tablets will be lower compared to the previous generation. Unfortunately, Apple continues to raise prices instead of becoming more appealing to the masses. This could prove to be a mistake, especially if the iPhone fails to exceed expectations in 2024.
More specifically, analysts are predicting that only 4~5 million iPad Pro units will be shipped to stores in 2024. This is due to price increases, which cause preference to fall towards the ‘Air’ models. Tablets that, in general, are not that different in terms of specifications and capabilities that the Operating System offers.
In fact, we can even say that Apple’s range of tablets is too confusing, as well as expensive. After all, it wasn’t that long ago that to have a large iPad, you were almost forced to opt for a Pro model. Now… You can buy an Air and be equally well served.
It’s a good idea to start thinking that “nothing lasts forever”.
