CMTV’s program dedicated to Europe was clearly superior to competing information channels.
• Photo: DR
‘Europa Viva’ debuts as leader
The program ‘Europa Viva’, which premiered this Sunday, at 11:30 am, on CMTV, was the absolute cable leader, with an average audience of over 132 thousand viewers per minute and a share of 5.5%. At the same time, SIC Notícias recorded an audience of almost 96 thousand viewers and a share of 4%, while CNN reached, on average, almost 93 thousand viewers and a 3.9% share.
The program of CMTV dedicated to Europe was clearly superior to the competition’s information channels.
In ‘Europa Viva’, viewers will be able to see MEPs like they’ve never seen them before and understand, in an uncomplicated way, how the institutions of the European Union work.
The program will also give young people a voice in a series of conferences in secondary schools across the country, including the Azores and Madeira, where young people, especially those voting for the first time, will say what they want from Europe.
