In a bold and attractive move for Chinese consumers, Tesla is conducting an action that offers interest-free loans in the largest electric vehicle market in the world.
After losing market share in a critical automotive market, Tesla made the bold decision to offer 0% interest loans.
According to data from the China Passenger Car Association, cited by Bloomberg, Tesla's market share fell from 10.5% to around 6.7% throughout 2023. In the same line of results, are the data referring to the first quarter of 2024, which we saw here. These indicate that global deliveries were reduced for the first time in several years.
China gets big push to buy a Tesla
With China being the largest electric vehicle market in the world, Tesla has rushed and is taking action that – we assume – is desired by brand enthusiasts around the world. The idea should be to boost sales, through an attractive offer.
After the end of the incentives that the brand offered, in China, a new modality was launched, which guarantees loans with 0% interest for a limited period.
This incentive applies to Model 3 and Model Y, and requires an initial payment of 79,900 yuan (around 10,300 euros).
With the possibility of a 0% interest loan in China, the question arises: When in Europe?
