Seat has confirmed it has plans to launch a low-cost electric car, positioned below the Cupra range. However, this is not yet a priority.
Seat and Cupra director Wayne Griffiths sought to put an end to speculation about the former's future, confirming the likelihood of a low-cost electric model in the future.
Remember that Seat's end was announced by the press, in speculation fueled, in part, by the CEO of Volkswagen. Last year, Thomas Schäfer stated that “the future of Seat was Cupra”.
According to Wayne Griffiths, in addition to Seat's current range of models, the brand's future will take shape when it is possible to manufacture low-cost electric cars in a profitable way.
Although the Seat group is effectively focused on Cupra, as it is more profitable, the focus will be returned to the former, when electrification reaches lower price segments and there is adequate demand for these products.
As shared by the director of both brands, a low-cost electric car is not a priority, as it would not be a profitable model and profitability is currently Seat's priority.
There is room for both [as marcas] and one does not exclude the other. But sometimes we have to set priorities, save our company, save our workers and save the future.
Said Wayne Griffiths, to Autocar.
Furthermore, he clarified that Cupra will always be positioned above the mass market, but not in the premium segment. This positioning is what separates it from a model with a price as low as 20,000 euros.
