How did Silvio Santos’ absence from SBT help Eliana leave the station after 15 years?
Photo: Reproduction, SBT / Purepeople
On Monday (01), SBT surprised by announcing the end of the partnership with presenter Eliana. In a joint statement it was revealed that “SBT, its management and Eliana announce today, in a mutual and friendly manner, the presenter’s decision to end her solid and successful professional partnership with the channel in June 2024”.
Eliana already had the desire for new surroundings
According to information from columnist Valmir Moratelli, from Veja magazine, behind the scenes, rumors were circulating that Eliana had been planning to change stations for some time. Her stay at SBT was rooted in gratitude and a close relationship with Silvio Santos, with whom she maintained contact while he had influence at the station.
However, Silvio no longer participates in the company’s internal decisions, no longer attending summit meetings. Taking advantage of this new dynamic, Eliana decided to move forward. Just like Raul Gil, who announced his retirement on Globo. It is likely that the presenter will seek new projects at Globoplay, with whom she has reportedly been in talks since 2023.
Internet users believed that the exit was an April 1st prank
Although the statement was published on April 1st, some internet users were suspicious of its veracity: “Is Eliana really going to leave SBT or is it a lie from April 1st?” asked an X user. The presenter’s advisor denied that the statement was a joke and informed that she should continue on the station until June this year.
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