Lady Gaga’s makeup brand has already arrived in Portugal
You can now buy Haul Labs bestsellers in Sephora stores. There are several award-winning products in the catalogue.
It’s been some time since Lady Gaga stopped being just a singer. The artist who has won 13 Grammys and sold more than 170 million records has also built a solid career as an actress, participating for the first time in the series “American Horror Story, in 2011. More recently, she entered the world of fashion and beauty by creating a makeup brand in 2019.
Now, the Haul Labs, the “artist makeup brand, clean and full of strength, driven by innovation”, has finally arrived in Portugal. Since March 26th, it has been possible to find all the bestsellers in Sephora’s physical stores. The business also began to be sold in 12 more European countries, such as France and Italy.
“I’m extremely excited that we’re bringing our new line of clean, punchy artist makeup to Europe, in a place that has inspired me for years, Sephora,” confessed Lady Gaga.
According to the artist, “artistic makeup is for everyone and no one should have to damage their skin or sacrifice their principles and values to express themselves with high-performance makeup”.
Sylvie Moreaus, president of Sephora Europe and the Middle East, added that the brand is “constantly looking for innovative brands to bring to our customers”. “We are confident that you will be excited to discover the creative and inspired world of Hays Labs by Lady Gaga and to try the brand’s revolutionary formulas,” she continues.
Among the products, the Triclone Skin Tech Foundation range of vegan foundations stands out (€49.99), which has 51 shades and has become a hit on Tik Tok. The line already has thousands of views on social media and has even received several awards that recognize its quality. Another of the most sought after items is the range of concealers, the Triclone Skin Tech Concealer (€34.99), which has 31 different shades. The new products in the lip and cheekbones category also arrived at the exhibitors.
