Grupo Motorpor will take advantage of the month of April to show the public in the Algarve, and outside the four walls of its dealerships, its new visual identity. The brand, which resulted from a rebranding process by a business group with a tradition in the automotive sector, representing several automobile manufacturers, has been progressively adopting its new look.
The first major public test of the new badge runs from April 4th to 14th, at the Parque Lazer das Figuras, in Faro, with the Motorpor Car Days used vehicle fair. At the same time and place, the latest news from Fiat, Jeep and Abarth will also be on display, all represented by Motorpor.
Later, from the 15th to the 21st of April, Motorpor Peugeot Days will take place at the same location, an exhibition of new and used Peugeot vehicles, with the possibility of Test driveand Opel Electric Days, an exhibition of electric and hybrid vehicles.
At the end of the month, from April 22nd to 28th, and this time at Forum Algarve, an exhibition of Peugeot brand vehicles will be held.
“When it was decided that all former dealerships would operate under the new Motorpor brand, representing several automotive brands, it was clear that the objective behind this strategic change was also to work permanently to deliver a better service to all customers”explains Gustavo Gutierres, commercial director at Motorpor Algarve.
And the same person in charge adds: “What we are now doing, outside the four doors of the dealerships, is to show the strength, know-how and entrepreneurial spirit that are attributes of the new brand”.
The Motorpor Group represents a varied group of car manufacturers, namely Abarth, Citroën, Dacia, DS, Fiat, Jeep, Opel, Peugeot and Renault. In addition to the dealerships, located in Faro, Portimão, Beja, Évora, Portalegre and Setúbal, the Group incorporated several businesses that represent other distinct brands, such as Motorpor Usados, Motorpor Colisão, Motorpor Seguros, Renew, Spoticar, Eurorepar and also, in rent-a-car area, the brands Surprice, International Car, Drive4Move and Free2Move.
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