Marvel is a major brand in the cinematic world, with its films grossing billions at the box office. However, in recent years, the studio has had some difficulty imposing itself and achieving the values of yesteryear.
Many viewers blame the number of films released, which may have created a feeling of fatigue, but the directors of Avengers: Endgame do not share that opinion.
In an interview with Gamesradar, the Russo Brothers said the following:
“I think it’s fatigue in general. The issue of superhero fatigue existed long before the work we were doing. So, it’s a kind of eternal complaint. (…) People used to complain about western films in the same way. way, but they lasted for decades and decades and decades. They were continually reinvented and taken to new heights as they went along.”
The filmmakers also state that we are in a transactional period of entertainment consumption, which includes a generational divide: on the one hand, we have people who are used to watching content in a certain place, at a certain time; on the other, we have a new generation that wants to watch content in the moment, sometimes doing other things at the same time.
“We communicate through memes and headlines, without anyone reading two sentences, so everything is 100 characters or less – or 10-second videos on social media. I think the two-hour format, the structure used to make a film, already It’s more than a century old and everything is always changing.”, they say.
Therefore, according to Anthony Russo and Joseph V. Russo, this fatigue applies in general to all content, and not just Marvel.
