Jovem Pan FM 90.7 from Porto Alegre (RS) and the Porto Alegre 24 Horas portal begin a strategic collaboration from Monday (29), marking a new chapter in their content expansion strategies. According to information from the Coletiva.net portal, the partnership aims to integrate digital and radio platforms, promoting a greater supply of news, entertainment, politics and job vacancies.
Carolina Teodoro, CEO of Porto Alegre 24 Horas, highlighted that the negotiations with Jovem Pan were constructive and lasted six months, resulting in an agreement that promises to benefit both parties. “This partnership is an excellent opportunity for us to expand our coverage with the RSCom Group and strengthen our brands among the public”, explained Teodoro.
Marcos Piccoli, executive director of Grupo RSCom, sees the partnership as a boost for both media conglomerates. “In addition to strengthening our content network, the collaboration expands our regional reach, allowing more listeners and readers to have access to a greater variety of information about the capital of Rio Grande do Sul and adjacent areas,” added Piccoli.
Carolina Teodoro and Diego Garcia, from Porto Alegre 24 Horas, together with Arthur Cipriane (center) from Jovem Pan
The arrangement between Jovem Pan FM and Porto Alegre 24 Horas is a bet on synergy between traditional and digital media, seeking more effective engagement with audiences on both platforms.
With information from Coletiva.net
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Radio, Jovem Pan FM, Porto Alegre 24 Horas, partnership, programming, Porto Alegre
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