In addition to the special decoration for the Miami GP, Ferrari announced that it has a new sponsor, which will now appear in the team’s name.
From the next Miami Grand Prix onwards, the Italian team’s registration will be Scuderia Ferrari HP, after the new commercial partnership was announced. A multi-year agreement was signed with IT giant HP that, according to some reports, could rival Red Bull’s financial fit with the Oracle deal. A sponsor appearing in the official team name in F1 is something that doesn’t happen often at Ferrari.
The new commercial agreement covers the F1 team, the E-Sports team, as well as the Ferrari Driver Academy, including the F1 Academy enrollment with driver Maya Weug.
Still for Miami, Ferrari wants to maintain expectations about the special blue decoration of the Miami Grand Prix, giving more clues about the race’s unique design.
To celebrate Ferrari’s 70 years of involvement in North American motorsports, the Italian team yesterday announced plans for a special and unique two-tone blue livery for the next race of the 2024 Formula 1 season, the Miami Grand Prix. .
The team revealed the new line of product equipment for fans, which now comes in blue.
The decision harks back to a significant moment in Ferrari’s history, when it competed in a blue and white livery as part of a protest led by Enzo Ferrari in 1964.
As excitement builds around Ferrari’s upcoming livery, more details are awaited on the design that will adorn the Scuderia car in Miami.
