Astronomical amounts paid by Champions should worry the market – Sports

Jorge Pavão de Sousa, general director of DAZN Portugal, regrets having lost the exclusivity of Champions League games for next season and reveals that the entry of Sport TV increases the amounts paid close to 20 million of euros per season, something that will have an impact on the price paid by consumers.

DAZN Portugal saw Sport TV stay you Champions League broadcast rightsstarting next season, and they will be shared with DAZN, but with the Portuguese channel having the right to first choice per matchday. Consumers, he believes, will be the most penalized.

“Sand asking myself if it is the ideal scenario I would say no. It’s not the ideal scenario for me or my competitor, because will make the challenge of monetizing what was paid more difficult“, explains the channel’s general director.

Jorge Pavão de Sousa also emphasizes that “The biggest concern that the national market has to have are the astronomical values ​​that were paid for the Champions product for the next 24/27 cycle”.

“It’s an increase of 30 to 35% compared to the previous cycle”, he explains, “so we are placing ourselves at a level very close to 20 million euros per season”.

The general director of DAZN Portugal, the group that bought Eleven Sports, is the guest of the Negócios Record videocast, a space where Diana Ramos and Sérgio Krithinas audit victories off the field and numbers beyond the four lines. The conversation will be available this Monday on the Negócios and Record websites and on major podcast platforms.

Each episode will feature one or two guests linked to the football industry or other sports. Jtogether, Negócios and Record will explain the most relevant topics in sportseeking to promote the financial literacy of fans, always with the support and technical knowledge of EY Portugal.

This episode will be available on the Negócios and Record websites and on the Apple Podcasts and Spotify platforms starting this Monday.

In addition to the centralization of television rights, topics such as the competition between different market players and operators and the centralization of television rights of the Portuguese League.