Apple lost its title as China’s biggest smartphone company in the first quarter after suffering a 6.6% year-on-year drop in sales amid intense competition, according to preliminary data from market research firm IDC released this month. Thursday.
Chinese brands Honor and Huawei were tied for first place, with Honor’s market share rising to 17.1% and Huawei’s to 17%, IDC said, while Apple’s share fell to 15.6%.
“Apple’s price promotions in the quarter were unable to mitigate the impact of intense competition from Android players,” said Arthur Guo, senior research analyst at IDC China, in the report.
Total smartphone sales in China increased 6.5% in the period to 69.3 million units, according to IDC.
Earlier this week, data from research firm Counterpoint showed that Apple’s cellphone sales in China fell 19% in the first quarter, the worst performance since 2020.
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Tags: Apple loses leadership China drop iPhone sales #1st quarter
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