The first quarter of 2024 saw 10% year-on-year growth in smartphone shipments to the global market. According to Canalys, there were 296.2 million units.
The result was higher than expected after ten quarters with a market facing difficulties. The positive result is attributed to the renewal of the brands’ portfolio and macroeconomic stabilization in emerging countries.
Graph showing the growth of smartphone shipments in emerging countries. Credit: Canalys
Running outside
The highlights were Xiaomi and Transsion, which maintain consistent double-digit growth.
In the case of Xiaomi, the increase was 33% compared to 1Q23. The manufacturer remains in third position, having shipped 40.7 million units to the market. As a result, it gained 14% market share.
Transsion shipped 28.6 million smartphones to retailers, an increase of 86%. As a result, it gained 10% of the market share.
Global smartphone shipment: top of the rankings
Samsung leads the top ranking with 60 million units sold in the quarter, representing a market share of 20%. However, there was a slight drop in retail shipments of 1%.
Apple, in turn, recorded a 16% decline in global smartphone shipments, falling to second place, with 16% market share after shipping 48.7 million units to the market. It is worth remembering that, in China alone, the iPhone manufacturer saw a 25% decline in sales.
Running outside
OPPO completes the ranking among the five manufacturers that ship the most smartphones to retail. However, in this first quarter, it registered a drop of 6%, with shipments of 25 million units and a share of 8%.
Tags: Canalys global smartphone shipment grows
