Easter: research shows that chocolate bars have decreased, but prices have increased; check out

On the eve of Easter, consumers can find chocolate bars with prices ranging up to 116% in Belo Horizonte. What draws attention, again, is the price, which has increased.

However, according to Feliciano Abreu, director of the Mercado Mineiro research website, it is necessary to pay close attention when comparing values. This is because the reduction in the quantity of chocolate in the bars makes the final price comparison difficult for the consumer. But he explains how to do the calculation:

“We made a different calculation on the average price of a chocolate bar: we divided it by 1 g. This is because it reduced from 90 grams to 80 grams to give the impression that prices had dropped or even remained the same. But, in fact, when we calculate per 1 g of chocolate from the same brand, we had an increase”, she explained.

“In the case of an 80-gram Garoto chocolate bar, which last year was 90 grams, it can cost from R$3.65 to R$7.89 — a variation of 116%,” he said.

Nestlé’s chocolate bar also lost 10 grams. “Today, you can find the lowest price for this 80 g product from R$4.98 to R$7.99”, she explained. The difference is 60.44%.

Another example of this is seen in the values of the Lacta bar. “Last year, when the bar was 90 grams, it cost, on average, R$6.02. Now, it has risen to R$ 6.31, and now has 80 grams. In other words, a price increase of 4.80%. But, if we take the value of 1 g of this chocolate and compare it with 2024, last year, it was R$0.06 and went to R$0.08 cents — an increase of 17.90%”.

candy box

Consumers should also do their research when choosing candy boxes. The Garoto item, weighing 250 grams, can be found from R$9.98 to R$11.99, that is, a difference of 20%. Nestlé’s, which contains 251 grams, costs from R$10.99 to R$13.99 — a difference of 27.5%.

Egg difference

The price difference for eggs can be almost 90%. Crush, weighing 205 grams, can vary by 85.61%. The item can be found from R$35.99 to R$66.80. One of the most popular of the season, Serenata de Amor, weighing 213 grams, can be found from R$33.98 to R$50.99 with a difference of 50%.

The complete survey can be seen on the website Mercadomineiro.com.br and on the ComOferta application.