These supermarket bags were sold for less than 3 euros and are now worth almost 500. TikTok is responsible for yet another viral product

A simple grocery bag sold by Trader Joe’s, one of the most popular grocery chains in the US, has become a viral phenomenon, causing its price to skyrocket to up to $500 (457 euros) on resale platforms like eBay.

Initially available for less than $3 (2.75 euros) at Trader Joe’s, these cloth bags quickly became popular after TikTok users made them viral.

With their basic appearance, in four different colors, the tote bags gained unprecedented popularity, accumulating 11 million views in just one week.

The frenzy surrounding the product was so intense that some Trader Joe’s stores imposed per-person purchase limits. The incident evokes memories of other product races, as happened in Portugal with products from German retailer Lidl, which went viral on social media.

This interest generated two reactions among consumers: those who want the product for personal use or to give as a gift, and those who see a business opportunity.

Sales on resale platforms range from $145 (132 euros) to $500 (457 euros), although it is unclear whether all closed sales have been confirmed at these prices.