Paula Amorim opens the doors of her mansion in Comporta to welcome the Spanish elite and prepares an internationalization strategy – The Mag

There is a lot that Paula Amorim he has already conquered Portugal with his empire based on several fronts: in the area of ​​luxury, his favorite, in which he implemented projects such as Fashion Clinic, the JNcQuoi restaurant chain and his clothing and decoration brand and in the businesses inherited from his fatherAmérico Amorim, with Galp at the head, a company of which he is chairman of the board of directors.

With our country “conquered” without rivals in the area of ​​luxury, the businesswoman turned to Spain as a new territory of interest. Paula Amorim began to wink at the elite of the neighboring country a long time ago, with the rapprochement taking place in recent years, at a time when the businesswoman established herself in Comporta, compared to the Hamptons, known for receiving members of the aristocracy and royalty of the country. neighboring country, with which Paula has had the opportunity to live and strengthen ties.

On the 10th of April, for example, he threw a super party in Madrid, at the mansion of decorator Lorenzo Castillo to present the ‘pop up’ (temporary) store that he opened in El Corte Inglès in the Spanish capital with the clothing brand he has in your name, Meet Paula. On the occasion – which was described by ‘Hola!’ as the “coolest party in fashion” – fado was heard and flamengo was danced, in the best symbiosis between the two countries, and the businesswoman hosted some of the most influential figures in Spanish high society.

Among those present were the princess Cleopatra Zu Oettingen-Spielberg or the well-known decorator Alessandra de Osma, a well-known figure among the Madrid elite, who has been a friend of the Amorim family for years.

So friendly that, in 2022, Paula – always so careful about her private life – did not hesitate to lend her mansion in Comporta so that Sassa could produce a production for ‘Hola Living’. “Sassa de Oma opens the doors to the precious home of her friend and accomplice, the Portuguese businesswoman Paula Amorim, in Comporta”can be read in the Spanish magazine’s report, which shows several photographs of the house.

Paula Amorim’s friend poses for ‘Hola!’ at the businesswoman’s house
Photo: Flash

In the images, the ‘cool’ luxury of the property is visible, decorated with taste, like a holiday home, very much based on straw and a comfortable and elegant environment with an extensive outdoor area for summer gatherings – as is characteristic of houses in that area. country’s elite.

And it has been precisely in Spain that Paula, averse to the media in Portugal, has made her more private side known, in a strategy to penetrate a golden sphere, which can open doors to many more businesses, in what will be her new strategy of internationalization in the luxury area.

After Lisbon and Comporta, where she soon plans to inaugurate a gigantic tourist complex, the businesswoman sets out to conquer the Spanish capital, having managed to make a name for herself with the party organized to launch her first store across borders.

INFLUENTIAL AND POWERFUL

At 53 years old, Paula Amorim has long held the title of most powerful woman in Portugal, by ‘Forbes’ magazine. And in recent years the businesswoman has taken increasingly confident steps to consolidate this position. She took over the family business, which she manages with considerable profits, and further solidified the projects that she built at her own risk, and which made her deviate from the inheritance of the cork company and the oil company Galp.

Sophisticated and passionate about luxury brands, the businesswoman opened her first project in the segment in 2005: the Fashion Clinic. “The respect I have for my money, for my mother’s and my father’s money is the same. It’s money from someone who works. I buy everything with my money. I’ve been self-sufficient since I have the Fashion Clinic”, he would say further late, proud, at ‘Maximum’.

In Portugal, he would no longer make exceptions to show his life to the press. It ends up being her husband, Miguel Guedes de Sousa, her partner in life and business, promoting his wife’s business adventures on social media, since Paula has her private networks.

Today, the couple divides themselves between their homes in Cascais and Porto, always with their son as a top priority – Paula is also the mother of two older children, from her first marriage.

“I won’t hide it. I became a mother at 49 years old, it was a surrogate pregnancy, it was in the United States. My age did not allow me to have a pregnancy myself, my husband had a deep desire to be a father, he had no children and it is a joy. It wasn’t an easy decision because I was already 49 years old and at a stage in my life with enormous responsibilities, where having a child was a serious matter. But today – especially because the two children are no longer at home – having Manuel at home is a happiness and a light. I think I’ve rejuvenated myself. I’m very, very happy”, explained the businesswoman who, despite the time she spends on business, doesn’t give up her family time.