The majority of Portuguese people with social media profiles have already decided to book hotels or other accommodation after recommendations or information collected through consultations on Instagram, Facebook or similar platforms. According to the new study “Tourism and Social Networks”, by Marktest, this habit is adopted by 55% of social network users aged between 25 and 64 and residing in mainland Portugal.
According to data collected in the first edition of this study, reserving tables in restaurants or bars is the second tourism-related action most triggered by information or recommendations collected by Portuguese people on social networks, being indicated by 43% of users of these platforms.
In this ranking, purchases of tickets for shows follow in third place. Purchases of plane and bus tickets complete the Top5.
The Marktest study also analyzed the social networks that most impact Portuguese people’s choices of tourist destinations and travel. And the data reveals that Instagram and Facebook are the networks that lead, by a large margin, being mentioned by 66.4% and 64.5% of respondents, respectively.
In the following positions, with close to 25% of references comes Youtube, leaving the Top5 complete with TikTok and Whatsapp, with indicators below 10% in respondents’ references to networks that impact their decisions about tourist destinations.
Tags: Marktest Instagram Facebook social networks influence destination travel choices
