Vale do Lobo inspires a new generation of Owners and Visitors with a Renewed Identity

• New brand image combines heritage and tradition in the preparation of new real estate projects and new infrastructure and services;
• A new phase for Vale do Lobo, resulting from the new shareholder structure at the end of 2023;
• New off-plan residences in almost two decades will be launched later this year;
• New golf shop and renovated Tennis Academy are already a success and the new restaurants managed by Vale do Lobo will open before the summer

Founded in 1962, Vale do Lobo was the first resort of luxury in Portugal, having, over the years, captivated investors, golfers and tourists who live or spend holidays here. One resort iconic property that enchants generations with its exceptional seafront location and a wide range of services and leisure infrastructure.

Covering almost 450 hectares of natural beauty, along 2 km of beach, Vale do Lobo also stands out for its unique community spirit. With this motto, the resort has now presented a new image and communication axis, which aims to inspire new generations who are looking for a differentiating experience and a unique lifestyle in the Algarve, inviting them to “create their own traditions”.

“Many of Vale do Lobo’s visitors have chosen the resort for many years and are, many of them, the children and grandchildren of the original owners and customers. As the resort continues to grow and evolve with them, a new Era for Vale do Lobo begins to emerge, resulting from the vision and strategy of the new shareholder structure. This is a time to renew the image and communication of the resort in general, in line with the new real estate projects that will be revealed this year.” Alda Filipe, Member of the Board of Directors of Vale do Lobo and Regional Director of Kronos Homes (operational partner in Vale do Lobo)

With a reputation that precedes it and recognized for its two stunning golf courses, Vale do Lobo has become a place of choice that brings together more than 1,500 properties and a distinct variety of national and international clients, who enjoy them as permanent residence, home vacation or investment. O resort it also has a wide range of sports infrastructures, a spa it is a wellness centerseveral shops and services, restaurants, bars and cafes.

At the end of 2022, Vale do Lobo was acquired by an investment fund advised by Davidson Kempner Capital Management LP, including operating partner Kronos Real Estate Group, as manager and promoter of all residential real estate.

As part of its new strategy, positioning and vision, and for the first time in decades, a new off-plan real estate product (apartments and townhouses) will soon be launched in the Vale Real area, enabling the new, more demanding generation of visitors and owners consolidate its strong connection with the resort.

Recently, the resort has sold a new selection of plots of land in two real estate development areas – Oceano Clube, in one of the last strongholds on the first coastline in Portugal, and in Vale Real, with panoramic views of the golf course. Soon, new lots will also be launched in Vale das Flores, close to hole eight of the Ocean golf course, which will provide another excellent opportunity to acquire land in an exclusive area of ​​the resort.

“With exciting plans and significant investments already underway, we will soon have new infrastructure and services, alongside ambitious real estate projects. The resort’s renewed image honors its historical heritage and longevity. Vale do Lobo’s timeless appeal will ensure that future generations of visitors and owners can create their own traditions here.” Eduardo Johnston da Silva, General Director of Vale do Lobo

Several changes and new developments have already been made and implemented in Vale do Lobo, such as important investments in the golf courses, including the opening of a new golf store located next to the golf reception with a careful range of clothing and accessories from the best brands. In turn, the Tennis Academy also merited revitalization, with 12 tennis courts (8 fast courts, 4 synthetic grass), a mini-tennis court and 7 padel courts – 4 of which are new. At the Academy, a new gym and a new reception and specialized store with tennis and padel clothing and equipment were also opened.

At the Tennis Academy and also at the Praça bathing complex, new restaurants managed by Vale do Lobo are also planned to open to the public in the coming months.

More information: https://www.valedolobo.com

LLYC