tudoradio.com | Novabrasil FM launches campaign and positioning for 2024

Rede Novabrasil FM, led by Novabrasil FM 89.7 in São Paulo, launched an institutional campaign and positioning for 2024. In it, the adult-contemporary format broadcaster reinforces its place as the “First Brazilian platform”. On this platform, listeners will have access to a broad cultural agenda, which includes several cities, making us a reference in the country.

The executive director, Danilo Fuin, spoke about the campaign theme. “Brazilianness is showing what Brazil has to offer. In 2023, we reinforce Brazilianness and show that Novabrasil is for everything that belongs to our country. Now, we intend to go beyond music and disseminate the culture that unites and transforms our identity,” he explained.

Thaís Denkër, the group’s Marketing Manager, highlighted the strategy. “Our purpose is to promote Brazilianness in online and offline media, expressing our essence on dial, in our productions and digitally with the same swagger with which Novabrasil has consolidated itself in the market”, he commented.

The campaign initiative, according to Lucas Roças, responsible for the manifesto and graphic design. is to highlight the fight for diversity and freedom. “In this creation I found a new perspective, a new inspiration to talk about Brazilianness: the people who build Brazil every day. I sought to go BEYOND trends and bring the origin, the beginning of mixtures, what was born and grew in this land. It is very important to highlight manual work in the world of artificial intelligence,” he says. “The elements present in the campaign range from animals such as jaguars, anteaters, pirarucu and blue macaw to flowers and fruits such as passion fruit, cocoa, coffee and cashew. Oh, there’s also an American cup and drums. Let there be Brazilianness”, explained Lucas.

Novabrasil Manifesto 2024 – watch above