Google’s Gemini artificial intelligence model could be on its way to the iPhone. A Apple is in negotiations with the owner of Android for an agreement to use AI in the form of licensing, according to Bloomberg. The information was provided by anonymous sources linked to the subject of the publication.
Apple plans to introduce smart new features into the software of its next iPhone. AND Before approaching Google to use Gemini, the technology company led by Tim Cook had also spoken to OpenAI, the owner of ChatGPT, to use its model.
An agreement between Apple and Google could mean a unification in the Search system. A Google has paid billions of dollars to Apple and other smartphone manufacturers for years to have its search engine used as a defect on the iPhone and other devices.. A monopolistic position that has already led to court cases in the United States and Europe, with the entry into force of DMA laws, users now choose which system to search for defects in their equipment. The partnership between the two main operating system competitors could also draw new attention from regulators on the issue of competition.
By licensing Gemini to Apple to build an intelligent search system, the partnership would also give Google a privileged position in the use of AI on the iPhone. Still, nothing is decided, be it the terms of the agreement, the brand resulting from this possible partnership and how it would be implemented.
Bloomberg also points out that this agreement means Apple’s delay in the field of artificial intelligence. The upcoming iOS 18 operating system will have AI features processed on the smartphone itself. But these are not cloud-based generative AI systems, and a partner is needed to offer systems for creating images or writing through prompts.
Remember that Apple tested its own generative AI models, using its proprietary Ajax framework, which has been known as AppleGPT. But according to the same sources, these systems are inferior to those of their rivals Google and OpenAI, which is why the company is looking for an external partnership.
By licensing Gemini to Google, Apple would also bring its artificial intelligence capabilities closer to Samsung, which uses the same model. In remember that features such as Circle to Search introduced on Pixel and Galaxy S24 smartphones were created in partnership with the South Korean manufacturer.
Apple’s position is not defined, if it opts for Gemini or OpenAI, in this case it would be entering the territory of its other rival, Microsoft. But Tim Cook’s company could choose to license features from one or the other, as well as more model providers, such as Anthropic, says Bloomberg.
Apple has been “under fire” from investors. The decline in iPhone sales in the Asian market, especially in China, led to it losing leadership and being overtaken by Chinese manufacturers. NLast week the news emerged that it had given up on manufacturing an electric car, after 10 years of investment. And now, everything indicates that generative AI technology is behind and depends on agreements with other companies like Google and OpenAI.
